Redesigning for Excellence
Caldera Spas understands the importance of continuous improvement, even in the face of record-high demand for hot tubs. In 2022, the company launched a redesign of its top-of-the-line offering — the Utopia Series, reaffirming its commitment to providing consumers with the best hot tub experience. The Utopia Series has always been a popular choice, and the new design aims to take it to a new level. One of the standout features is the addition of a light bar to the cabinetry, which has been well-received by customers.
Evolving the Design Language
Caldera Spas’ product philosophy places a strong emphasis on design, and the Utopia Series is no exception. The redesign represents a significant evolution in the design language, enhancing the entire brand while appealing to a broader customer base. Now, consumers can choose from a family of spas that complement a wide variety of backyard styles and designs, ensuring that their hot tub seamlessly blends with their outdoor space.
A Hot Tub for Wellness Enthusiasts
The Utopia Series is tailored for those who are ready to commit to their wellness journey. Josh Michels, senior wellness consultant at Backyard Leisure in Illinois, explains that the ideal Utopia customer is someone prepared to go all-in on their well-being. This often includes experienced hot tub enthusiasts who understand the myriad benefits of regular hot tub use. However, the Utopia Series also appeals to first-time buyers who want to experience the ultimate in hot tub relaxation.
Striking Features and Design
The Utopia Series has transitioned from its previous Avante cabinet to a more streamlined and contemporary design. The new EcoTech Plus cabinets, maintain the distinctive black header and stainless-steel trim associated with Caldera’s premium offerings. But notably, they now feature an LED light bar tucked under the stainless-steel trim, a woodgrain accent and multidimensional ribbing for added texture and interest.
According to Caitlin Woelfel, senior brand manager at Caldera Spas, this redesign signifies Caldera’s “commitment to offer the best looking, most comfortable spas available.” Moreover, Caldera has made other improvements, including a modern black footer that matches the header and an updated logo light. The overall result is a product that customers find incredibly appealing.
The Essence of Comfort
While the exterior of the Utopia spa series has received a contemporary makeover, the interior remains true to its roots. The deep, sculpted seats of Pure Comfort seating remain intact, providing a level of comfort that’s hard to match.
Elevate your backyard retreat with the Utopia Series and experience the epitome of relaxation and well-being.