With a commitment to enhancing your lifestyle and well-being, MAAX Spas has taken swim spas to the next level, introducing exciting new features to its 16-foot swim spa model that cater to fitness enthusiasts, relaxation seekers and those who appreciate cutting-edge technology.
A Strategic Move Pays Off
As the world emerges from the challenges posed by the pandemic, MAAX Spas is reaping the rewards of its strategic decision to establish a swim spa-only factory in Ottumwa, Iowa. This move, made in 2021, has proven to be an ingenious step for the company. Despite initial concerns about processes and workforce, the Iowa facility has flourished, aligning perfectly with the surging popularity of swim spas. Steve O’Shea, vice president of sales and marketing at MAAX Spas, notes that this expansion has enabled the company to keep pace with the industry’s growth and cater to a broader market.
The Allure of Swim Spas
Jerry Keller, product manager at MAAX Spas, attributes the sustained appeal of swim spas to their versatile nature and the unique benefits they offer. He highlights their capacity for providing low-impact exercise and year-round use, making them a remarkable alternative to traditional swimming pools. “It’s a good alternative to a swimming pool that you use all year round,” Keller states. “And most of us need low-impact exercise, like swimming or aqua-jogging.”
Innovative Evolution: The New 16-Foot Swim Spa Model
Recognizing the need to evolve with customer preferences and desires, MAAX Spas has introduced a brand-new 16-foot swim spa model. This swim spa encompasses a range of exciting features, carefully designed based on invaluable customer feedback. The improvements include enhanced space for taller swimmers, a premium therapy area and a significant aesthetic enhancement in the form of dual steps at both ends of the spa. This thoughtful design innovation allows customers to seamlessly integrate their swim spa into their outdoor living space.
“It’s an evolution,” Keller says as he discusses the journey of refining their swim spa models. “We started with our smaller swim spas and took what we learned and incorporated those into a bigger, deeper vessel.”
Revolutionizing Swim Training with Technology
One of the standout upgrades in the new model is the swim trainer, a revolutionary treadmill-like software control system. This innovative feature empowers swimmers to select different programs with varying levels of difficulty, enhancing the versatility of the swim spa. To address the challenge of adjusting settings while swimming, MAAX Spas has ingeniously employed a series of lights that flash when speed changes are imminent, with each color change indicating the current speed level. This intuitive approach ensures that swimmers can focus on their workout without interruptions.
A Swim Spa for Every Enthusiast
Despite the array of improvements and novel features, MAAX Spas remains committed to their core mission of catering to a diverse market. Keller emphasizes, “We’re making spas for the heart of the market. The biggest part of the market is [swimmers who] need a good, strong swim device that’s accessible within their budget.”
MAAX Spas has not only responded to customer demands but has also set new standards in swim spa innovation. The 16-foot swim spa model showcases their dedication to blending convenience, technology and performance, creating an aquatic haven that appeals to swimmers of all levels. Whether you’re seeking invigorating exercise, tranquil relaxation or advanced technological integration, MAAX Spas’ new swim spa is poised to exceed your expectations and redefine your aquatic experiences.